Goldman Sachs 10,000 Small Businesses program is proving extremely successful. Meet one of their recent graduates, DiStefano Brothers Construction. Revenue is up 180% and the company has hired 13 new employees since they graduated from the program.
This video is a snip from Brian Tracy’s Total Business Mastery seminar. In it he covers the 4 Principles of Marketing Strategy. I believe that this video is a “must watch” for every local business or small business owner as it answers questions about optimal marketing mix including:
How to get customers?
How to determine a target market?
What is the best way to assess a competitive advantage?